Senior Performance Marketing Specialist Recruitment 2026: West Bengal, Salary Up to ₹9.20 Lakh
Job Description
1. Job Overview
| Job Details | Information |
|---|---|
| Company Name | Hour Consulting |
| Job Role | Senior Performance Marketing Specialist |
| Job Location | West Bengal |
| Salary | ₹8,25,000 – ₹9,20,000 per year |
| Monthly Equivalent | Approximately ₹68,750 – ₹76,667 per month |
| Qualification | Relevant qualification with strong performance marketing experience |
| Experience | 3–6+ years |
| Job Type | Permanent, Full-Time |
| Work Mode | In-person |
| Work Week | Five days |
| Industry | Digital Marketing / Creative & Digital Services |
2. Job Description
Hour Consulting is hiring a Senior Performance Marketing Specialist for an opportunity in West Bengal. The position is designed for an experienced digital marketing professional who can independently manage paid advertising campaigns, ecommerce marketplace operations and performance-driven growth initiatives.
The selected candidate will work on digital advertising campaigns across platforms such as Google Ads, Meta Ads, YouTube Ads and LinkedIn Ads. The role involves planning campaign strategies, managing advertising budgets, analyzing performance data and continuously improving important metrics such as ROAS, CAC, CTR and conversion rates.
Alongside performance marketing, the professional will also be responsible for managing ecommerce marketplace activities across platforms such as Amazon, Flipkart, Myntra and JioMart. This includes product listings, catalog management, marketplace SEO, pricing coordination, inventory coordination and overall online visibility.
This is a suitable opportunity for experienced candidates who have hands-on expertise in PPC, paid social media, ecommerce marketing, marketplace management and data-driven digital marketing.
3. About the Company
Hour Consulting is associated with a client that operates within the creative and digital services division of a global organization.
The organization has more than a decade of industry experience and works with businesses across different sectors to provide marketing, design and technology solutions. Its services focus on creating digital experiences, improving online visibility and generating measurable business outcomes.
The role provides exposure to digital advertising, ecommerce platforms, advanced analytics and emerging AI-enabled marketing technologies while working alongside creative, content, ecommerce, sales and strategy teams.
4. Eligibility Criteria
Education Qualification
The supplied vacancy does not mention a specific mandatory degree or educational qualification. Candidates should have relevant professional knowledge and hands-on experience in performance marketing, digital advertising and ecommerce.
Age Limit
No specific age limit has been mentioned in the provided job details.
Gender
No gender restriction has been specified. Eligible candidates can apply subject to the employer’s recruitment requirements.
Experience Required
Candidates should have approximately 3–6+ years of practical experience in performance marketing, particularly in PPC and paid social media campaigns.
Experience with ecommerce marketplaces and managing digital advertising budgets will be highly relevant for this position.
Preferred Background
Experience with D2C, retail, FMCG, lifestyle or ecommerce brands can be beneficial. Candidates who have previously mentored or managed a small marketing team may also have an advantage.
5. Job Responsibilities
Performance Marketing
- Plan and execute paid advertising campaigns across Google Ads, Meta Ads, YouTube Ads and LinkedIn Ads.
- Optimize campaigns to improve ROAS, CAC, CTR and conversion rates.
- Monitor campaign performance and identify areas requiring improvement.
- Manage advertising budgets and allocate media spend effectively.
- Conduct A/B testing for advertisements, landing pages and audience segments.
- Prepare regular performance reports and communicate actionable insights.
- Use campaign data to identify opportunities for improving customer acquisition and online revenue.
- Work with creative and content teams to develop effective advertising assets.
Ecommerce Marketplace Management
- Manage brand presence across major ecommerce marketplaces.
- Handle product listings and catalog-related activities.
- Coordinate pricing and inventory-related requirements.
- Improve product visibility through marketplace SEO.
- Manage marketplace brand pages and storefronts.
- Monitor product ratings, customer reviews and marketplace performance.
- Coordinate with marketplace account managers regarding growth opportunities.
Promotions & Business Growth
- Plan promotional campaigns and seasonal sales activities.
- Support ecommerce sales events and special offers.
- Analyze customer behavior, market trends and campaign data.
- Identify new opportunities for increasing online sales.
- Coordinate with sales and ecommerce teams to improve customer acquisition.
- Contribute to overall digital revenue growth and brand visibility.
6. Required Skills
Technical Skills
- Strong knowledge of performance marketing.
- Hands-on PPC campaign management experience.
- Google Ads expertise.
- Meta Ads Manager experience.
- YouTube Ads campaign management.
- LinkedIn Ads knowledge.
- Google Marketing Platform / Google Marketing 360 experience.
- Google Analytics knowledge.
- Google Tag Manager knowledge.
- Google Merchant Center experience.
- Search Console knowledge.
- Marketplace analytics skills.
- Ecommerce marketplace management.
- Marketplace SEO knowledge.
- Excel and reporting skills.
- Strong understanding of campaign analytics and performance metrics.
Soft Skills
- Strong analytical thinking.
- Excellent communication skills.
- Good coordination and collaboration ability.
- Strong organizational skills.
- Data interpretation capability.
- Strategic thinking.
- Problem-solving ability.
- Ability to work with multiple teams.
- Target and results-oriented approach.
- Ability to work in a fast-paced environment.
Additional Skills Advantage
The following skills can provide an additional advantage:
- Adobe Analytics
- AI-powered marketing tools
- Predictive analytics
- Audience segmentation
- Marketing automation
- SEO
- Email marketing
- Marketplace advertising
- WhatsApp Business API
- Team mentoring or management
7. Salary Details
The advertised annual salary for the Senior Performance Marketing Specialist position is:
₹8,25,000 – ₹9,20,000 per year
This is approximately equivalent to:
₹68,750 – ₹76,667 per month, before applicable deductions and depending on the final compensation structure.
The vacancy does not provide a detailed breakup of fixed salary, variable pay or incentives. Candidates should confirm the final CTC and salary structure during the recruitment process.
Benefits Mentioned
- Health Insurance
- Life Insurance
- Paid Time Off
- Provident Fund (PF)
- Work From Home facility mentioned in the benefits section
- Five-day work week
- Career growth opportunities
The job description also states that the role offers exposure to advanced analytics and AI-enabled marketing technologies.
8. How to Apply
Candidates interested in the Senior Performance Marketing Specialist vacancy can follow these steps:
- Review the complete job requirements and confirm that you have the required performance marketing experience.
- Prepare an updated CV highlighting your experience with Google Ads, Meta Ads, ecommerce marketplaces and analytics platforms.
- Include measurable achievements such as ROAS improvement, reduced CAC, increased conversions or online revenue growth wherever possible.
- Submit your application through the recruitment channel specified by Hour Consulting.
- Provide accurate professional and contact information.
- If shortlisted, attend the interview and any assessment or discussion rounds required by the employer.
- Keep copies of your resume and submitted application details for future reference.
Important: Candidates should verify the latest recruitment details and application process before submitting sensitive personal information.
9. Required Documents
Candidates may be required to provide:
- Updated Resume/CV
- Recent photograph, if requested
- Government-issued ID proof
- Educational qualification documents, if requested
- Previous employment details
- Experience certificates, if applicable
- Relevant professional certifications, if any
- Portfolio or campaign case studies, if requested
For a senior performance marketing role, candidates should also keep examples of previous campaigns, reports or measurable achievements ready for discussion during the interview, while avoiding disclosure of confidential information belonging to previous employers or clients.
10. Other Important Details
Job Type: Permanent and Full-Time
Location: West Bengal
Work Mode: In-person according to the supplied job details
Work Week: Five days
Experience Level: Senior-level performance marketing professional
The role requires hands-on involvement in both digital advertising and ecommerce marketplace operations. Candidates should be comfortable managing multiple campaigns, analyzing large amounts of marketing data and coordinating with creative, content, ecommerce and sales teams.
The position may be particularly suitable for professionals who want to work with consumer brands and gain experience across paid media, ecommerce growth, marketplace advertising and advanced analytics.
The vacancy also highlights exposure to AI-enabled marketing technologies, which may provide an opportunity for candidates to develop skills in marketing automation, audience segmentation, predictive analytics and content optimization.
Join Our WhatsApp Channel
Join Our Telegram ChannelConnect With Us
WhatsApp ChannelTelegram Channel
Instagram Page
YouTube Channel
Facebook Page
WhatsApp
LinkedIn
